Stord Acquires Ware2Go from UPS
In a major expansion move, Stord, the Atlanta‑based commerce‑enablement platform, has officially completed its acquisition of Ware2Go from UPS. The deal, announced on May 19, 2025, brings 21 additional fulfillment centers (totaling approximately 2.5 million ft² of warehouse space) into Stord’s network. (Source)
This acquisition more than triples Stord’s owned and operated footprint—from 11 to over 32 facilities across North America— enabling it to serve hundreds of DTC and B2B merchants with a fully integrated software‑plus‑logistics offering. (Source)
Strategic Significance
1. Scale and Speed to Rival Amazon Prime
Stord CEO Sean Henry emphasized that achieving scale is pivotal for brands competing with Amazon:
“The hardest problem … for independent merchants … is really scale. You need a lot of inventory close to consumers to offer … rapid delivery.”
(Source)
2. Continued Partnership with UPS
Despite divesting Ware2Go, UPS will continue collaborating with Stord—offering parcel services across the expanded network.
Archita Prasad, President of UPS Digital, noted:
“Ware2Go customers will benefit from Stord’s market‑leading scale … backed by their comprehensive suite of technology‑driven solutions.”
(Source)
3. Technological Integration
Ware2Go’s asset‑light, omnichannel fulfillment capabilities now sit alongside Stord’s software stack—enhancing order routing, returns, real‑time visibility, and branded consumer experiences. (Source)
Business Momentum & Growth Trajectory
- Funding and Valuation: Stord recently closed a $200 million Series E round, bringing its valuation to approximately $1.5 billion. (Source)
- Acquisition History: Stord has been consolidating fulfillment capabilities by acquiring Fulfillment Works, ProPack Logistics, and Pitney Bowes’ e‑commerce operations. (Source)
- Operational Reach: In 2024, Stord supported deliveries to over 11.5% of U.S. households, managed nearly 1% of U.S. Black Friday/Cyber Monday volume, and handled more than 1 billion units.
What This Means for Brands & Consumers
- For Brands: Greater access to Amazon-level logistics without the infrastructure burden.
- For Consumers: Faster shipping and improved shopping experiences from a wider range of retailers.
- For Stord: A bold step forward in building a tech-first, end-to-end logistics alternative to Amazon.
🔗 Additional Resources
Final Thoughts
The acquisition of Ware2Go is a strategic leap forward for Stord—fueling its aggressive growth, deepening its collaboration with UPS, and reinforcing its position as a top player in the logistics tech space. Brands now have a more robust, scalable option to rival Amazon’s fulfillment power—without surrendering control over their customer experience.
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