OnTrac is making big moves in delivery.

OnTrac is a U.S. parcel delivery company specializing in e-commerce last-mile delivery. Their network covers about 70% of the U.S. population, offering coast-to-coast shipping, 7-day delivery (including weekends), and a mix of services like ground, express, and deferred options. OnTrac positions itself as a lower-cost, flexible alternative to UPS and FedEx, helping retailers boost conversion with faster, more predictable delivery promises while saving money on non-urgent shipments.

OnTrac is rolling out new delivery options and insights designed to give retailers more flexibility and customers what they really want: faster speed where it matters, lower costs for non-urgent orders, and clearer delivery promises.

Ground Essentials: Lower-Cost Deferred Shipping

• What it is: A new deferred option for less urgent shipments.
• When: Pilot in late 2025, full rollout early 2026.
• Benefits: Up to 30% cheaper than national economy services, with fewer surcharges. Includes tracking and visual proof of delivery.
• Coverage: Coast-to-coast, 7 days a week, for packages up to 150 lbs (contract required).
• Why it matters: Most online purchases aren’t urgent. This lets merchants match shipping speed to order priority while saving money.

OnTrac Express (with ClearJet): Fast Transit at Scale

• What it is: A hybrid air-and-ground service for 2-3 day coast-to-coast delivery.
• Partner: ClearJet as the exclusive launch partner.
• When: Launching early 2026, enrollment open now.
• Why it matters: Helps retailers with limited fulfillment centers offer faster delivery without massive cost spikes.

State of Speed Study: Shopper Behavior Insights

• Shoppers abandon carts when shown vague delivery windows like “4–6 business days.”
• Many retailers are not improving delivery speed or fulfillment reach.
• Brands that offer predictive delivery dates, 7-day service, and weekend fulfillment see better conversions and repeat purchases.
• Takeaway: Delivery is a growth driver, not just a cost center.

7-Day Play with Fenix Commerce: AI + Reliability

• What it is: Combines OnTrac’s 7-day network with Fenix Commerce’s AI for clear delivery dates on product pages and checkout.
• Impact: Retailers reduce cart abandonment and boost loyalty without needing to expand fulfillment centers.

Why It Matters for Retailers

OnTrac’s strategy helps merchants:

• Match speed to purchase urgency (urgent vs discretionary).
• Offer clear delivery dates to reduce uncertainty and increase conversions.
• Lower shipping costs for non-rush orders while maintaining reliability.
• Provide coast-to-coast, 7-day service, including weekends.

For ecommerce brands, these aren’t just shipping upgrades, they’re sales and growth levers. Smarter delivery means higher conversions, repeat customers, and sustainable cost savings.

Source: OnTrac Knowledge Center Press Release

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